The Market Reality

Most R&D investment fails to create leadership

Top R&D spenders are systematically outperformed by True Innovators — on revenue, margin, and market cap. The gap is not resources. It is strategy, execution, and culture.

Innovation is not a nice-to-have. It is the heartbeat and lifeline of sustainable competitive advantage. — Prof. Dr. Holger Ernst, WHU

95% of GenAI Investments Yield Zero Return

Despite $30–40B in enterprise investment, most organizations see no measurable business impact. Investment alone is not the answer.

Top Innovators Beat Top R&D Spenders

Revenue +37% vs +29%. Gross margin +49% vs +36%. Market cap +57% vs +47%. Systematic innovation leadership makes the difference.

Only 30% Are True Innovators

Our 25-year database shows only the top 30% achieve both high growth and high profitability through innovation — but the path is learnable and measurable.

Market Shapers Lead. Followers React.

True Shapers define categories rather than respond to them. This requires a fundamentally different playbook — grounded in benchmark data from 330+ companies.

Scope

Focused yet holistic scope

True Shapers lead their markets!— Daegal Ritz

Innovation is the heartbeat and lifeline of sustainable competitive advantage

+25 years of scientific research and 330+ on-site company benchmarks reveal the key success factors of innovation management. In a fast-changing, competitive environment, continuous reinvention is the heartbeat and lifeline of profitable, long-term growth — for your business models and organisation.

Assessing your Innovation management against state-of-the-art benchmarks

Rather than relying on your own expertise alone, a rigorous benchmark process turns best-in-class comparisons into practical measures — an Actionable, Consumer-Inspired Innovation Strategy & Roadmap for Breakthrough and Profitable Growth. Innovation only reaches as high as the fundamentals on processes, organisation and culture allow.

From assessment to implementation, we guide your Innovation Leadership journey

Our affordable, highly efficient offer spans the full path: gap analysis, benchmark evaluation, actionable recommendations, and active on-site support through the subsequent implementation phase.

Our Proof

We don't advise.
We guide you all the way.

The Innovation success Panel (IsP®) is the most comprehensive science-backed benchmarking tool for innovation management in Europe — comparing your organization against 330+ real cases, delivering actionable strategies, not reports.

330+
On-site benchmarks
25yrs
Scientific research
90%
European companies
42
Success factors measured

Scientific Foundation

25+ years of peer-reviewed research. 50+ published articles. Methodology built on what actually drives Innovation Leadership — not consulting frameworks.

Precise GAP Analysis

Direct comparison of your innovation management against global top innovators. We identify exactly which levers to pull — and in what order.

Results from Week 4

First actionable insights in 3–6 weeks. A prioritized roadmap ready for immediate implementation — not a study to be shelved.

Built-In Stakeholder Buy-In

Integrates assessments from interdisciplinary experts inside your organization, creating internal commitment from day one.

Applicable Company-Wide

Works at the corporate level or for individual business units. Covers mechanical engineering, electronics, chemicals, consumer products, and beyond.

Artificial Intelligence

Value Creation will increasingly involve collaboration among people, agents, and robots. This offers new and transformative opportunities in driving your Innovation Leadership.

01
Consumer-inspired ideation at scaleGenerative AI and agents turn consumer signals into breakthrough opportunity spaces, faster than traditional research.
02
Human–agent–robot collaborationOrchestrate people, agents, and robots across prototyping, testing, and production to compress time-to-market.
03
Predictive portfolio managementAI models prioritise and de-risk the pipeline, forecasting ROI and impact so leadership bets on the right initiatives.
04
AI-augmented transformation & cultureChange copilots and adoption dashboards embed innovation across processes, organisation and culture — and measure it.
05
AI-powered benchmarkingContinuously mine your 330+ company database to surface the success drivers that predict innovation leadership.
Our 2-Phase Approach

Lean. Pragmatic. Fast.

Minimum disruption to your operations. Maximum clarity on where to go.

First results after week 4
1
Internal Assessment
Internal Transparency
Joint innovation definition, multi-expert survey, full status-quo mapping.
2
Analysis
Benchmark Comparison
Your innovation performance vs. top innovators and followers on 42 proven factors.
3
Preliminary Insights
Top 5 Action Fields
Data-driven derivation of your highest-impact improvement priorities.
4
Personal Interviews
Deep Understanding
In-depth interviews to verify findings and surface hidden resistance and risk.
5
Recommendations
Tailored Roadmap
C-level presentation, prioritized actions, and fully aligned next steps.
6
Implementation
Transformation
Active change management, defined roles, and ongoing success measurement to market leadership.
Phase I: Analysis & Strategy · Phase II: Implementation & Transformation (recommended)
Who We Are

Science meets executive leadership

Three decades of combined expertise at the intersection of WHU research excellence, global C-level execution, and hands-on innovation management.

Prof. Dr. Holger Ernst Co-Founder
Prof. Dr. Holger Ernst
Academic Lead · WHU Chair
  • Chair for Technology & Innovation Management, WHU (#1 DE)
  • Founder of PatentSight GmbH and the IsP® framework
  • 50+ published articles, multiple best paper awards
  • 25+ years advising 330+ companies across Europe
Jürgen Griebsch Co-Founder
Jürgen Griebsch
Managing Partner
  • 30 years as global marketing executive, president of 3 BSH divisions
  • Built clear market leadership in EU, US, and China
  • Transformed culture, processes and org structures for true disruption
  • "Weltmarktführer" mindset — changing the game, not just playing it
Daegal Ritz Co-Founder
Daegal Ritz
Managing Partner
  • Senior executive driving growth through innovation breakthroughs
  • 11 years shaping China's consumer market within a European multinational
  • 25+ innovation benchmarks implemented across multinationals
  • Consumer-inspired innovation with a truly global reach & China mindset / speed
References & Trust

Proven impact across industry leaders

Leading companies across DACH and Europe have used the IsP® to unlock growth, boost profitability, and achieve market leadership.

Impact 01

Mindset Shift for Innovation

Stronger buy-in, a culture of intrapreneurship, and genuine openness to breakthrough ideas — from C-suite to team level.

Impact 02

Revenue & Profit Growth

Measurable revenue and margin increases through differentiated products and new, high-value business models.

Impact 03

Market Leadership in 3 Years

Category market share grown from 17% to 40% in three years — in both Europe and China.

"Based on the IsP benchmark findings, we significantly improved our innovation management and pipeline to grow our top-line."
CEO, Industrial Firm with Diversified Product Portfolio
"The IsP benchmark showed us in a straightforward and actionable way how to improve our management of innovations."
CTO, Mechanical Engineering Firm
"A core outcome was a successful change management initiative leading to a culture that encouraged risk taking and true intrapreneurship."
CPO, Large Consumer Goods Firm
"Learning from the key innovation success factors, we were able to focus on the most important aspects to improve our innovation capabilities."
CTO, Hidden Champion, Medical Device Industry
Network & Partners

A global network of specialized experts

Beyond the core team, Inno4Growth® draws on a curated network of strategic partners and domain specialists across all dimensions of innovation management.

UnternehmerTUM logo
Strategic Partner
Technology Partner
Research Partner
Industry Partner
Expert Areas
Digital Transformation R&D Management Change Management Go-to-Market Strategy Technology Scouting IP & Patent Strategy Open Innovation Venture Building AI & GenAI Strategy China Market Access
Get in Touch

Ready to become an Innovation Leader?

Request a confidential strategy conversation. We respond within one business day. No obligation — just a focused discussion about your innovation ambitions and the data on where you can go.

Prof. Dr. Holger Ernst
Prof. Dr. Holger Ernst Co-Founder · WHU Chair Holger.Ernst@inno4growth.com
Jürgen Griebsch
Jürgen Griebsch Co-Founder & Managing Partner Juergen.Griebsch@inno4growth.com
Daegal Ritz
Daegal Ritz Co-Founder & Managing Partner Daegal.Ritz@inno4growth.com

All conversations are strictly confidential. Your data is not shared with any third parties. GDPR compliant.